| AWT Gluten Free Marinades
Target the Growing Freefrom Category
Celebrity Chef and author Antony Worrall Thompson
launches five mouth-watering gluten free marinades to
spice up the Freefrom aisle. The marinades are the second
line from Antony’s new AWT Lifestyle Choices range and
follow the launch of his yeast free and gluten free
organic stock cubes earlier this year which have been
successfully embraced by Sainsbury, Waitrose and Tesco.
The Antony Worrall Thompson Gluten Free Marinades
contain only natural ingredients and herbs and spices
from around the world to provide five delicious seasonings
that will enhance home cooked dishes by tenderising
and adding flavour and aroma to meat and vegetarian
alternatives.
With no artificial colours, preservatives or flavours
the marinades are perfect for barbecue, conventional
oven and grilling methods and will appeal not only to
people who need to exclude gluten from their diet but
also to those who prefer to opt for a ‘free from’ day
or two as part of their commitment to enjoying a healthier
lifestyle. The 200g ambient sachets serve 4 to 6 people
and have simple and striking packaging that give great
on-shelf presence and include:
AWT Sweet & Smoky Barbecue Marinade; a finger-licking
combination of traditional herbs and spices including
garlic, ginger and cayenne pepper with the addition
of smoky paprika for a real authentic American barbecue
taste. Suitable for vegetarians, vegans and coeliacs.
Antony says: “Whether it is the summer barbecue or
a regular evening meal that needs a bit of spicing up,
these marinades have been carefully developed to give
a delicious gluten free alternative to conventional
marinades.
“Everyone needs a convenience ingredient from time-to-time
and the freefrom category is an area that has had less
choice than the mainstream aisles for some time now.
I hope that consumers will embrace my marinades to enhance
their cooking experience.”
First to list the marinades is Sainsbury (June 2010)
where they will join the existing AWT Yeast Free and
Gluten Free Stocks.
Sarah Crow, Marketing Manager for Sherriffs Foods
Ltd says: “This is an exciting step forward in our development
of a wide range of high quality freefrom ingredients
and food products that involve an element of preparation.
Our NPD is very active in this area as we rise to the
challenge of providing innovative and interesting products
that will help freefrom cooks to be creative and produce
delicious meals in their home kitchen.”
The AWT Lifestyle Choices range will be supported
with a comprehensive programme of promotions, consumer
media relations and targeted advertising.
What a
fantansic product AWT Yeast Free Orgnic
"Stock Cubes. Have
tried them all and what rubbish there is is on the market.
They are all so salty.
I make my own soup due to
multiple food problems. The supermarkets only put them
on the "free from" shelves. I think this is
a pity as I,m sure if "normal" people could
find them you would sell heaps more.Once again well
done AWT and keep them coming."
Kathy
Davies
|
